Introduction to Building a Lifetime Business Online
In 1992 I found myself without a job. Again.
I dreamt of a business that I could operate from home with zero costs, no staff, low admin, and zero government interference.
That's the biggest challenge diabetics like me face: We can't get jobs. We're constantly told the medical aid or group insurance doesn't accept diabetics because we tend to die young. That's not the full story. But it's not going to change in my lifetime.
So I have been self-employed since 1984. (My mother still asks me when I plan to get a real job. That's just after she asks me where I would be if I hadn't dropped out of Medical School in my 2nd year.)
In 1995 that business dream became reality. I was too busy to see it.
The Internet went mainstream. Startups like Amazon and Google made their student-owners richer than I could imagine. And, like most of my clients, I felt older and wiser than this fad. I was wrong.
I didn't really "get" the web until December 1999. At the time I was teaching small-business owners how to gracefully prosper even though their businesses were closing. My courses were full but the constant travelling was hard work.
In 1999 I took a 6-month sabbatical in Melbourne, Australia. The family travelled light. I took a tiny laptop PC. I figured we could buy what we needed en route. The first necessity turned out to be a printer. I bought a laser-printer online from a supplier in Sydney one evening. Based on my South African experiences I expected to wait for a week. The unit arrived at 9AM the next morning.
I realised how simple it would be for this firm to ship a container of printers to Durban while duplicating their website with SA pricing. And how fast they would wipe out SA suppliers who thought "fast" meant next week.
I resolved that my entire business would be online as fast as I could make it happen.
My real problem is that I was light on tech skills. The work I did, talking to crowds of small-business owners did not translate into online well. At least not back then with slow lines and limited data at very high prices.
All of this was complicated by trying to pay the bills. In 2002 I was away from home for about 200 days. My marriage did not survive. Nor did my health. I was forced into a new approach.
This course shares how I moved my business online...
Most of the 600 people who have done this course started without a clue about how to make a living online:
- Stay-at-home Moms with babies or home-schooling their kids,
- Business owners facing tough times as their prospects dwindled,
- Older folk facing a bleak retirement,
- South Africans new to England, America, Australia trying to make ends meet.
Each told me how much this web world intimidated them. Just as I had been intimated at first.
This course demystifies how money flows through the internet...*
I show you how most Internet ventures incur very, very low costs along with zero risks.
Despite the low risks, your online business reaches people all over the world. That frees you from the clutches of your local economy. And frees you from the fluctuations in your local currency.
By the end of this course you will know how to earn decent money from:
- Affiliate sales systems,
- Selling anything online via ecommerce websites,
- Setting up training or support services online,
- Selling consulting services online...
You will know how to set up payment processes to receive payment for services or products. And you can route that money to any place on earth.
More than that, whatever fears you may have about diving into this online pool will be gone. When you see how simple it can be you will burst out laughing.
The Internet is like a large box of LEGO® bricks. And building an online income is as simple as assembling a few of these.
- A website is one such LEGO® brick.
- As is a credit card payment system.
- And so is a Google advertising campaign.
- Or a "platform" (like this one) to teach people...
- All little LEGO ® bricks, part of a bigger project. Simple, not complex.
(Not too many people want you to know this because they're scared you won't need them any more.)
For instance, you can set up a complete website in 10 minutes. And if you don't want to, you can pay someone $5 to set it up for you.
When you start you don't need any expensive help. When funds flow in feel free to pull in some resources to help you. But, as an example, my entire business running costs come to less than 10% of my income. The web is the cheapest place ever to set up a business.
So, in 2002 I started to read everything I could find about building an online business. I spent lots of dollars buying lots of courses. One memorable 3.2KG manual was all about affiliate systems.
One morning in 2002 I wrote an email during breakfast at the Heads Cafe in Knysna. (Scrambled eggs and smoked salmon.) That email shared how this heavy manual had started me down this online track. I inserted an affiliate link.
That link earned me $12,500 that month. From 30 minutes of writing. (That's about R150,000 in todays Rands.) And another R900,000 over the next few years. I still bump into folk that bought the course and who were as impressed as I was.
- This course does not promote just one method of earning income online. I continue to use a few different approaches. Think LEGO® bricks, remember?
- This course won't share all the methods I tried. It shares those that worked. Although I am not shy about sharing the mistakes I made and how much they cost.
This course shares the same income engines that offer me the online freedom to live wherever I want to. These are the business models of the online world. Any idea you choose will use a mix of these these proven business models. You won't have to start from scratch.
All my clients are blown away when they see how much opportunity lurks below the surface of the web.
Starting out online differs from starting a firm offline. Testing an online start-up costs nothing. Each new step proves itself first. That takes away all the risk.
Your first efforts in your online venture are invisible. You cannot fail. You either learn or you earn. Both outcomes offer progress. Both nudge you towards a viable online future.
Once you know how to apply these income engines to your own ideas you can quickly build new online income streams.
I originally presented this material over 12 weeks, but this course layout allows you to digest the ideas as fast as you want. Or as slow. You get lifetime access to this material if you enroll into this course.
