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SIO How to Package and Sell Knowledge Online
Week 0: Welcome to Your New Future
1. Welcome
2. Your Commitment is The Crucial Component
3. How to get Help En Route
4. Mind Mapping Is My Secret Weapon (12:35)
5. Evernote is Where I Stash Everything
Week 1: Start With The End in Mind
1. Set Your Sights (14:28)
2. Overview Your Complete Income Engine (6:33)
3. Overview Your Deliverable (14:07)
4. Overview Your Selling & Payment System (27:09)
5. Overview Your Marketing System (14:26)
6. Overview Your Prospecting System (17:33)
7. How to Stand on the Shoulders of Giants
Week 2: Build Practice Course - About You
1. Your First Course - Research (21:20)
2. Your First Course - Building the School (9:30)
3. Your First Course - Laying Out the Curriculum (11:53)
💡 Teachable's New Lecture Page Editor (26:11)
4. Your First Course - Fleshing Out Your Lectures (22:42)
5. Your First Course - Completing Your Lectures (9:46)
6. Resolving Editing and Publishing Challenges (7:20)
7. Your First Course - Basic Sales Page (9:46)
8. First Course Review
Week 3: Research a Course to Sell
1. Research Concepts (3:37)
2. Find Your Strengths, Experiences, Interests. (22:24)
3. Choose a Course Topic (29:26)
4. Research the Heck Out of it (14:33)
5. Understanding Topic Ecosphere
6. Your Research Wizard
7. Bonus: Wrestling with Course Choice? (20:24)
Week 4: Build Your Course Sales Page
1. Setup Course and Sales Page (6:34)
2. Setup Section and Lecture Titles (9:31)
3. Craft Your Sales Page - Pre 10/2019 Sales Page Editor (27:57)
3.1 Craft Your Sales page - NEW Sales Page Editor (After 10/2019) (36:32)
4. Converting Research to Sales Page First Draft (72:56)
5. How to Write Words People Want to Read (26:34)
6. Publish Your Course Skeleton (0:48)
7. How to Write an Amazing Sales Page - Fast.
Week 5: Build Your Marketing Engine
1. Introduction to Email Marketing (23:08)
2. Create Email Marketing Account
3. Create Lead Magnet
4. Create Lead Magnet Form and Delivery Email (23:37)
5. Invite Legacy Email Contacts
6. Wildly Successful Email campaigns You Can Copy
7. 🆕 Example of Lead Magnet Delivery & Sales Sequence
Week 6: Develop Your Course Content
1. Lecture Page Lego Blocks (19:14)
2. Producing Text (19:30)
3. Producing Videos (14:51)
4. Producing Video Cheatsheet (41:54)
5. Embedding Relevant Youtube and TED Videos into Your Lectures (7:28)
6. Using MarkDown to Spruce Up Appearances (6:41)
Week 7: Start Prospecting (Finding Leads Amongst Strangers )
1. Prospecting Applies to Everything (7:18)
2. Why Should They Buy? (14:53)
3. Prospect Temperatures (8:23)
4. The Best Ideas in the World for Lead Magnets
5. Lead Magnet Headlines (15:47)
6. Lead Magnet Landing Pages (27:31)
7. Free Prospecting
8. Paid Prospecting
9. Prospecting via FaceBook
Week 8: Publish Course Version 0.1 (Minimum Viable Product)
1. Grab Your Crayons and Forge Forward.
Week 9: Start Marketing (Converting Leads into Prospects)
1. 🆕 Overview Marketing & Prospecting (12:45)
2. Activate Email Selling Sequence
Bonus: Affiliate Marketing
Affiliate Income Overview (81:53)
Affiliate Income via Teachable (76:27)
Affiliate Income QA/Research (59:33)
Affiliate Income Demo (55:38)
Thinkific Migration
Creating Thinkific Course Content (13:05)
Creating Thinkific Landing/Sales Page (37:52)
Technical Webinars
2019-11-07 (74:19)
2019/11/14 Prospecting (73:58)
2019-11-21 Cheatsheets (86:36)
2018-11-28 More About Prospecting (64:55)
Week 8 Progress Quiz
2019-12-04 Sales Page Reviews (62:40)
🆕 2019-12-11 Sales Page Reviews (73:17)
🆕 2019-12-12 Defining a Prospect/Avatar (82:18)
2020-01-08 Sales Page Reviews (69:04)
2020-01-09 Borrowing Brilliance AKA Hacking (68:11)
2020-01-15 Sales Page Reviews (50:11)
2020-01-22 Sales Page Reviews (40:23)
2020-01-29 Sales Page Reviews (46:14)
2020-02-05 Sales Page Reviews (61:32)
2020-02-06 Technical Webinar (84:53)
2020-02-14 Sales Page Reviews (77:50)
2020-02-17 Technical Webinar (97:50)
2020-02-21 Sales Page Reviews (52:59)
2020-02-24 Technical Webinar (67:27)
2020-02-28 Sales Page Reviews (61:31)
2020-03-02 Technical Webinar (58:25)
2020-03-06 Sales Page Reviews (52:00)
2020-03-20 Sales Page Reviews (75:23)
2020-03-13 Sales Page Reviews (54:12)
2020-03-27 Sales Page Reviews (76:44)
2020-03-30 Technical Webinar (58:10)
2020-04-03 Sales Page Reviews (61:44)
2020-04-06 Technical (62:01)
2020-04-09 Sales Page Reviews (60:19)
2020-04-20 Technical (44:09)
2020-04-24 Sales Page Reviews (73:48)
2020-05-08 Sales Page Reviews (62:26)
2020-05-11 Technical Webinar (59:19)
2020-05-15 Sales Page Reviews (50:51)
2020-05-18 Technical Webinar (60:10)
2020-05-22 Sales Page Reviews (17:36)
2020-05-25 Technical Webinar (77:15)
2020-05-29 Sales Page Reviews (83:51)
2020-06-01 Technical Session (65:54)
2020-06-05 Sales Page Reviews (43:31)
2020-06-08 Technical (56:14)
2020-06-12 Sales Page Reviews (66:11)
2020-06-19 Sales Page Reviews (67:33)
2020-06-22 Technical (59:34)
2020-06-26 Sales Page Reviews (56:49)
2020-07-06 Technical (47:50)
2020-07-03 Sales Page Reviews (47:17)
2020-07-10 Sales Page Reviews (26:54)
2020-07-13 Technical : New Lecture page Editor & MindMeister as a Project Management Tool (61:06)
2020-07-17 Special: ReAssess Teachable Platform (56:52)
2020-07-20 Special: Thinkific Platform Migration (75:07)
2020-07-24 Sales Page Reviews (64:51)
2020-07-31 Sales Page Reviews (88:33)
2020-08-03 Technical - Thinkific Landing Page Editor (AKA Sales Page Editor) (62:12)
2020-08-07 Sales Page Reviews (83:14)
2020-08-10 Technical (66:12)
2020-08-21 Sales Page Reviews (51:48)
2020-08-24 Technical : Web Economics (47:49)
2020-08-28 Sales Page Reviews (41:11)
2020-08-31 Technical: Context via MindMapping (48:36)
2020-09-04 Sales Page Reviews (34:25)
2020-09-07 Technical: Affiliate Schemes (36:08)
2020-09-11 Sales Page Reviews (43:11)
2020-09-14 Technical Webinar Open Question Session (41:30)
2020-09-21 Technical: Hanging in... (52:35)
2020-09-28 Technical Session (31:45)
2020-10-02 Sales Page Reviews (37:51)
2020-10-09 Sales Page Reviews (38:10)
2020-10-12 Technical : Why Thinkific? (31:47)
2020-10-16 Sales Page Reviews (60:30)
2020-10-19 Technical: Finding Leads (39:45)
20202-10-26 Technical (43:30)
2020-11-02 Sales Page Reviews (22:11)
2020-11-02 Technical: The One Thing Stopping Your Success (48:33)
2011-02-09 Sales Page Reviews (30:49)
2011-11-09 Technical (29:03)
2020-11-16 Sales Page Reviews (25:13)
2020-11-16 Technical - Clickfunnels et al (44:18)
2020-11-30 Sales Page Reviews (34:31)
2020-11-30 Technical (34:31)
2020-12-07 Technical (22:49)
2020-12-14 Technical & Sales Page Review (47:39)
2021-01-18 Sales Page Review (20:58)
2021-01-18 Technical Session (20:58)
2021-01-25 Sales Page Review (45:56)
2021-02-08 Technical & Sales Page Review (78:09)
2021-02-15 Technical Session: Affiliate Program (33:49)
2021-02-22 Technical Session (50:34)
2021-03-15 Sales Page Review (47:24)
2021-03-29 Technical and Sales Page Reviews (67:58)
2021-04-12 The Future of Online Training (46:36)
2021-04-24 Technical (Children's Book Formula & Affiliate Px) (41:09)
2021-05-10 General Q&A (62:06)
2021-07-12 General Q&A (48:11)
2021-08-02 Sales Page Reviews & Systems Review (64:07)
2021-08-23 About Focus - Without a Course there is nothing to sell (52:54)
2021-09-13 Sales Page Reviews (56:39)
2021-10-25 Technical Session (56:55)
Resources
Mastering Internet Access: Get Robust, Secure Internet Anywhere
Mastering Writing: Drafting 50 words per minute without any practice.
Mastering the Email Marketing Engine to Keep Prospects Coming back
Images for Sales Letters
Connecting and Automating All Your Online Tools
💡 Teachable's New Lecture Page Editor
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