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SIO How to Package and Sell Knowledge Online
Week 0: Welcome to Your New Future
1. Welcome
2. Your Commitment is The Crucial Component
3. How to get Help En Route
4. Mind Mapping Is My Secret Weapon (12:35)
5. Evernote is Where I Stash Everything
Week 1: Start With The End in Mind
1. Set Your Sights (14:28)
2. Overview Your Complete Income Engine (6:33)
3. Overview Your Deliverable (14:07)
4. Overview Your Selling & Payment System (27:09)
5. Overview Your Marketing System (14:26)
6. Overview Your Prospecting System (17:33)
7. How to Stand on the Shoulders of Giants
Week 2: Build Practice Course - About You
1. Your First Course - Research (21:20)
2. Your First Course - Building the School (9:30)
3. Your First Course - Laying Out the Curriculum (11:53)
💡 Teachable's New Lecture Page Editor (26:11)
4. Your First Course - Fleshing Out Your Lectures (22:42)
5. Your First Course - Completing Your Lectures (9:46)
6. Resolving Editing and Publishing Challenges (7:20)
7. Your First Course - Basic Sales Page (9:46)
8. First Course Review
Week 3: Research a Course to Sell
1. Research Concepts (3:37)
2. Find Your Strengths, Experiences, Interests. (22:24)
3. Choose a Course Topic (29:26)
4. Research the Heck Out of it (14:33)
5. Understanding Topic Ecosphere
6. Your Research Wizard
7. Bonus: Wrestling with Course Choice? (20:24)
Week 4: Build Your Course Sales Page
1. Setup Course and Sales Page (6:34)
2. Setup Section and Lecture Titles (9:31)
3. Craft Your Sales Page - Pre 10/2019 Sales Page Editor (27:57)
3.1 Craft Your Sales page - NEW Sales Page Editor (After 10/2019) (36:32)
4. Converting Research to Sales Page First Draft (72:56)
5. How to Write Words People Want to Read (26:34)
6. Publish Your Course Skeleton (0:48)
7. How to Write an Amazing Sales Page - Fast.
Week 5: Build Your Marketing Engine
1. Introduction to Email Marketing (23:08)
2. Create Email Marketing Account
3. Create Lead Magnet
4. Create Lead Magnet Form and Delivery Email (23:37)
5. Invite Legacy Email Contacts
6. Wildly Successful Email campaigns You Can Copy
7. 🆕 Example of Lead Magnet Delivery & Sales Sequence
Week 6: Develop Your Course Content
1. Lecture Page Lego Blocks (19:14)
2. Producing Text (19:30)
3. Producing Videos (14:51)
4. Producing Video Cheatsheet (41:54)
5. Embedding Relevant Youtube and TED Videos into Your Lectures (7:28)
6. Using MarkDown to Spruce Up Appearances (6:41)
Week 7: Start Prospecting (Finding Leads Amongst Strangers )
1. Prospecting Applies to Everything (7:18)
2. Why Should They Buy? (14:53)
3. Prospect Temperatures (8:23)
4. The Best Ideas in the World for Lead Magnets
5. Lead Magnet Headlines (15:47)
6. Lead Magnet Landing Pages (27:31)
7. Free Prospecting
8. Paid Prospecting
9. Prospecting via FaceBook
Week 8: Publish Course Version 0.1 (Minimum Viable Product)
1. Grab Your Crayons and Forge Forward.
Week 9: Start Marketing (Converting Leads into Prospects)
1. 🆕 Overview Marketing & Prospecting (12:45)
2. Activate Email Selling Sequence
Bonus: Affiliate Marketing
Affiliate Income Overview (81:53)
Affiliate Income via Teachable (76:27)
Affiliate Income QA/Research (59:33)
Affiliate Income Demo (55:38)
Thinkific Migration
Creating Thinkific Course Content (13:05)
Creating Thinkific Landing/Sales Page (37:52)
Technical Webinars
2019-11-07 (74:19)
2019/11/14 Prospecting (73:58)
2019-11-21 Cheatsheets (86:36)
2018-11-28 More About Prospecting (64:55)
Week 8 Progress Quiz
2019-12-04 Sales Page Reviews (62:40)
🆕 2019-12-11 Sales Page Reviews (73:17)
🆕 2019-12-12 Defining a Prospect/Avatar (82:18)
2020-01-08 Sales Page Reviews (69:04)
2020-01-09 Borrowing Brilliance AKA Hacking (68:11)
2020-01-15 Sales Page Reviews (50:11)
2020-01-22 Sales Page Reviews (40:23)
2020-01-29 Sales Page Reviews (46:14)
2020-02-05 Sales Page Reviews (61:32)
2020-02-06 Technical Webinar (84:53)
2020-02-14 Sales Page Reviews (77:50)
2020-02-17 Technical Webinar (97:50)
2020-02-21 Sales Page Reviews (52:59)
2020-02-24 Technical Webinar (67:27)
2020-02-28 Sales Page Reviews (61:31)
2020-03-02 Technical Webinar (58:25)
2020-03-06 Sales Page Reviews (52:00)
2020-03-20 Sales Page Reviews (75:23)
2020-03-13 Sales Page Reviews (54:12)
2020-03-27 Sales Page Reviews (76:44)
2020-03-30 Technical Webinar (58:10)
2020-04-03 Sales Page Reviews (61:44)
2020-04-06 Technical (62:01)
2020-04-09 Sales Page Reviews (60:19)
2020-04-20 Technical (44:09)
2020-04-24 Sales Page Reviews (73:48)
2020-05-08 Sales Page Reviews (62:26)
2020-05-11 Technical Webinar (59:19)
2020-05-15 Sales Page Reviews (50:51)
2020-05-18 Technical Webinar (60:10)
2020-05-22 Sales Page Reviews (17:36)
2020-05-25 Technical Webinar (77:15)
2020-05-29 Sales Page Reviews (83:51)
2020-06-01 Technical Session (65:54)
2020-06-05 Sales Page Reviews (43:31)
2020-06-08 Technical (56:14)
2020-06-12 Sales Page Reviews (66:11)
2020-06-19 Sales Page Reviews (67:33)
2020-06-22 Technical (59:34)
2020-06-26 Sales Page Reviews (56:49)
2020-07-06 Technical (47:50)
2020-07-03 Sales Page Reviews (47:17)
2020-07-10 Sales Page Reviews (26:54)
2020-07-13 Technical : New Lecture page Editor & MindMeister as a Project Management Tool (61:06)
2020-07-17 Special: ReAssess Teachable Platform (56:52)
2020-07-20 Special: Thinkific Platform Migration (75:07)
2020-07-24 Sales Page Reviews (64:51)
2020-07-31 Sales Page Reviews (88:33)
2020-08-03 Technical - Thinkific Landing Page Editor (AKA Sales Page Editor) (62:12)
2020-08-07 Sales Page Reviews (83:14)
2020-08-10 Technical (66:12)
2020-08-21 Sales Page Reviews (51:48)
2020-08-24 Technical : Web Economics (47:49)
2020-08-28 Sales Page Reviews (41:11)
2020-08-31 Technical: Context via MindMapping (48:36)
2020-09-04 Sales Page Reviews (34:25)
2020-09-07 Technical: Affiliate Schemes (36:08)
2020-09-11 Sales Page Reviews (43:11)
2020-09-14 Technical Webinar Open Question Session (41:30)
2020-09-21 Technical: Hanging in... (52:35)
2020-09-28 Technical Session (31:45)
2020-10-02 Sales Page Reviews (37:51)
2020-10-09 Sales Page Reviews (38:10)
2020-10-12 Technical : Why Thinkific? (31:47)
2020-10-16 Sales Page Reviews (60:30)
2020-10-19 Technical: Finding Leads (39:45)
20202-10-26 Technical (43:30)
2020-11-02 Sales Page Reviews (22:11)
2020-11-02 Technical: The One Thing Stopping Your Success (48:33)
2011-02-09 Sales Page Reviews (30:49)
2011-11-09 Technical (29:03)
2020-11-16 Sales Page Reviews (25:13)
2020-11-16 Technical - Clickfunnels et al (44:18)
2020-11-30 Sales Page Reviews (34:31)
2020-11-30 Technical (34:31)
2020-12-07 Technical (22:49)
2020-12-14 Technical & Sales Page Review (47:39)
2021-01-18 Sales Page Review (20:58)
2021-01-18 Technical Session (20:58)
2021-01-25 Sales Page Review (45:56)
2021-02-08 Technical & Sales Page Review (78:09)
2021-02-15 Technical Session: Affiliate Program (33:49)
2021-02-22 Technical Session (50:34)
2021-03-15 Sales Page Review (47:24)
2021-03-29 Technical and Sales Page Reviews (67:58)
2021-04-12 The Future of Online Training (46:36)
2021-04-24 Technical (Children's Book Formula & Affiliate Px) (41:09)
2021-05-10 General Q&A (62:06)
2021-07-12 General Q&A (48:11)
2021-08-02 Sales Page Reviews & Systems Review (64:07)
2021-08-23 About Focus - Without a Course there is nothing to sell (52:54)
2021-09-13 Sales Page Reviews (56:39)
2021-10-25 Technical Session (56:55)
Resources
Mastering Internet Access: Get Robust, Secure Internet Anywhere
Mastering Writing: Drafting 50 words per minute without any practice.
Mastering the Email Marketing Engine to Keep Prospects Coming back
Images for Sales Letters
Connecting and Automating All Your Online Tools
1. Set Your Sights
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