This video looks at the flow that converts an online stranger to a fan.

We started, however, with another discussion about ideas and why you should not try and score big on your first effort. This is important because it is so easy to not start at all.

We looked at the selling and marketing processes that really count, and dismissed the irrelevant metrics and scoring that others apply to their web efforts.

Just this morning I received an email from a fellow patting himself on the back because some obscure site ranking service gave him and 85%. But, after five years of full time operation, the site generated sales of just R75,000! Measuring the wrong things is silly.

Enjoy. Email me if you have any questions.