You've heard that truism about 97% of advertisers paying more to Google than the income they derive? It's true.
The Google Adwords interface is designed by Maths PhD techies who know exactly what they're doing. For the rest of us it is more like an obstacle course.
There are so many options in the dashboard that it is easy to make very big mistakes. Worse, the biggest mistakes are not even inside the Google interface, they're in the way we structure our sites to respond to folk coming through Google.
If you already advertise through Google PPC (pay per click) then this course will:
save you money on every click, deliver more (and better) clicks to your site, and close more sales on your site. This course is based on more than 10,000 hours of intense development of Adwords advertising systems for hundreds of small businesses.
You'll get more leads and more sales at **lower cost than you would have if you didn't complete this course. Your investment in this course will be repaid time and again from avoiding mistakes, saving on Google's costs and profit from extra sales.
If you decide that you want to learn how to build and manage your own Google AdWords campaigns the knowledge you've gained here will help you to:
If you decide to hire an individual or agency to build an AdWords campaign for you:
You'll know enough so avoid being bamboozled, ripped off or making the wrong choices. You'll understand if what they're proposing is a good fit for your business. You'll get a better campaign than you would have otherwise.
This course is for business owners. We'll talk about using AdWords for leads, sales and profits instead of jargon like CTR, QS or impression share. You don't need to be a web designer or computer expert to get value from this course.
I'm making the following assumptions:
The concepts and techniques you'll learn in this course have been developed over 10 years of specialising in AdWords for lead generation. While it is true that AdWords is often used to drive traffic to eCommerce websites and build brand awareness those campaigns need a different approach. They offer different opportunities for improving results and different risks to dodge.
Peter Bowen has helped small business owners generate almost a million sales leads using AdWords since 2009.
He co-presented a multi-year online marketing training program for small business owners.
He co-founded MarketingMotor, a tool that makes building AdWords campaigns faster and easier. Several hundred small business owners have used this to advertise their businesses on Google.
He co-founded the SalesMotor partnership, an agency franchise that allowed marketers with little or no AdWords experience to quickly get great results from AdWords for their clients.
He works with AdWords every day, building and managing lead generation AdWords campaigns, trouble-shooting underperforming campaigns and improving the software that sends a steady stream of AdWords generated sales leads to small businesses.