Academy of Small Business Blog

Helping Small Business Owners Prosper

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How to Find Two Extra Hours Each Day.

In this webinar we looked at How to Find Two Extra Hours Each Day from our regular online routine. We looked at where we waste most of our time. We looked at a few tools and disciplines to "get that time back". We discussed how time is the only limited currency we have and how we waste it.

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How to get Paid via the Web

A presentation looking at setting up payment gateways and processes to accept payment via the web into South Africa for goods and services sold online.

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How to Prosper in the NEW SA

A presentation looking at how to prosper in South Africa by setting up NON-ZAR income flows.

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How to Write Much Better, Free...

My son studies literature and English at the University of Oslo. He speaks and writes academic English. He impresses his faculty. He gets great grades. But we don't know what he wants when he asks us to pass the salt during dinner. Three months ago I tried to show him another style of writing....

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Only Two Ways to Find Sales Prospects

There are only two ways to find sales prospects. Most of use the hunter-gatherer approach. That's like early humans prowling forests to gather nuts and berries and animals. This approach focuses our marketing efforts on finding a constant stream of people to buy from us. Mass advertising...

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Selling Against the Status Quo

In each selling selling effort we compete with: the status quo (inertia); DIY, the prospect choosing to do it themselves; rival companies with products and services like ours. This email looks at competing against the status quo. This is where the prospect chooses to do nothing. Our...

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How Direct Marketing via Email Works for Me

I have run my own businesses since 1984. That first business effort reached an annual turnover equal to R50 million today. It closed in 1992 as the economy stopped before the 1994 elections... I built a new business presenting live training seminars to more than 30,000 small business owners from...

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The Real Art of Selling...

The real art of selling is the same as the art of conversation. When we talk to someone interesting we keep the conversation flowing by asking questions like: What did you do then? How much did that cost? Why did you choose that path? Who decided to go down that route? How did it...

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What does "best" really mean?

Some time ago I visited IKEA. Nobody can claim that their products are technical paragons of our age. Nor stylistic icons. But they offer a fine mix of product, service, marketing and selling. I had bought a desk from them with electric height adjustment six weeks before. The IKEA version...

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