Academy of Business Owners Blog

Training, Guidance & Insight for Business Owners

The Stockdale Paradox

It's absolutely vital to your business future to retain faith that you will prevail in the end, regardless of the difficulties. We, little guys, know this, and we're pretty good at it, given the challenges. Yet 96% of us fail in the first decade. I have wrestled with this number since 1992 -...

READ MORE

One in a Million Marketing Model

You are one in a million. Honest. 4,500 discerning people read this weekly email. I got to thinking about online economics. The traditional economy is about scarcity. That's because your business can't reach far. If you're a plumber, for instance, you stay local. Your village, your suburb,...

READ MORE

Hasten Slowly

Even the Romans knew that. And they lived before computers... The Business Summit 2.0 is over. I'm working through one video each day. A few days ago, it was Walt Hampton, author of the Power Principles of Time Mastery: Do Less, Make More, Have Fun. Walt said something which rocked my...

READ MORE

One Crucial Writing Tool

Since 1984 I have written more letters and emails than most people do in a lifetime. Over 35 years, about 5000 each week. (35 x 52 x 5000 = 6,500,000 since I started.) You'd think I might be able to write well. Very few people replied to admire my skill at wielding words. Many wrote back to...

READ MORE

Student Sites

The beginning of a list of all Student Courses Eddy's Course on Defeating your Debt Kindle Publishing Made Easy

READ MORE

The Best Business Authors of the Decade, free, September 24-26, 2019

I have often discussed the best books I read in this weekly email. Dozens of books in the past 20 years. Michael Gerber saved my life when he suggested in his fine book The Entrepreneurial Myth Revisited that business closure was 90% more likely than business success. Suddenly, I saw an aspect...

READ MORE

Business Innovation Should Not be Original

When I was at school, copying anything was verboten. It wasn't just about stealing a peek at Mark Johnston's response to the capital of Angola question. School espoused originality. Copy remains a four-letter word. There was no concept of research skirting a fine line between the two. As you...

READ MORE

Some Thoughts About Gmail

I began to use Gmail in 2006. I've written about Gmail a few times since then. Whenever I write about Gmail or anything else some fine folk disagree with me so much they want to put me right. It was the same with each Gmail piece. I'm afraid I ignored them. I now have 800,000 transactions...

READ MORE

I am not a brand

I am not a brand. I am a "Peter". I have been a "Peter" since 1958. And online, since 1999. I raise this because people say I have a "brand". No. I am Peter, and whatever I do is congruent with that, not with some image I want to create. I tried to change my signature this past week to better...

READ MORE

How Much Do Bogus Offers Really Cost?

A few weeks ago, I wrote about Once in a Lifetime Offers. This is a follow-up. I missed something when I penned that. A month ago, a client sent me a link to a free webinar. The gist was free training: How to earn R50,000 in social media. I'd seen other offers. Most showed you how to invest...

READ MORE