If you don't comply you face staggering fines and jail-time. In other words, compliance is important.
Protecting Personal Information is not a choice we can make for ourselves. It is a law we must follow
POPI is the SA version of Data Privacy Law already enacted across more than half the countries in the world. It's rolling out fast. Australia goes live in January. Europe sees their GDPR enacted in May. (And their fines for non-compliance can reach €20 million, about 25x our highest fines.)
Why all the fuss?
Data breaches are big news because they cause so much damage.
I could go on but you get the picture.
It's tempting to think that this applies on to big businesses. But you'd be just as unhappy if the Guest Lodge you stayed at last week lost their photocopy of your credit card.
In other words, this new law will apply to all businesses. That makes sense.
The real problem we face is that the Act is complex. We don't have the resources:
Of course we can call in consultants. But they sell hours. It's in their interests to sell as many hours as they can. But not in our interests.
This makes sense when consulting with massive firms. They have hundreds of workers using mainframes with complex software systems. Each of them has a unique set of systems. They have the funds and staff to action all the changes POPI demands.
You and I don't.
I have more than 4000 small-business clients. We small-business owners share about 97% of our business-DNA.
The differentiating 3% stems from the deliverables we offer. Even then each genre shares that same 3%. For instance:
This POPI act applies to your business in SA. Whether you are a sole trader, (Pty) Ltd, Inc or anything else. Whether you are trading online or offline. No matter what you sell.
But, we don't have the resources that a listed company has. Most of us have one resource. Ourselves. We don't have the time to stay in touch with all the red tape needed to stay legal.
This POPI law will make a few consultants rich and cost the rest of us tens of thousands of rand each to get it done in time. Right now an afternoon of broad training, just describing the Act, will put you back more than R2000.
I am a small-business owner. I have trained more than 50,000 small-business owners since 1992. Most online. I hate red tape designed for big business landing in our laps. And, like you, I hate wasting money.
Earlier this year a dozen of my clients emailed me. They asked me how we could leverage our online structures and skills into a POPI solution. They wanted to comply with this new law. And then stay compliant. All this without needing to invest too much money or time. Most of us are short of both.
As we looked at the problem we realised how similar our businesses are.
We started to work on a POPI Compliance Project for Small Business Owners back in July. We launched it to a small group of clients at the end of August. We were looking for enough initial clients to allow us to assess the scope of the problem. That group has just passed the 400 level we need to complete the project to fit every small business in SA.
This means we can offer a solution fitting every small business. Even if they have unusual challenges.
We're not consultants selling hours. The longer they ask questions the more you pay. Both hours and Rands.
We've already invested almost 1000 hours asking those questions. We've retained lawyers and security specialists. We've spoken to business owners with special challenges.
You don't have to pay for those hours. We're sharing that knowledge and experience with a large group. Each pays a fraction of the true value.
Peter Carruthers authored the best-selling book in South Africa on surviving business closure. He's guided more than 40,000 small-business owners since his first business closed unexpectedly in 1992.
All his training and consulting has been delivered through the Internet since 2003. During this time he's lived in South Africa, Spain, England, and Norway. (Yeah, he's got massive wanderlust.)
The new Protection of Personal Information Act aims to make it extremely difficult to start any direct marketing effort.
I started direct marketing in 1984, long before email existed. Before fax even. And I have built three wonderful businesses using only direct marketing.
This facet of POPI will make it intensely difficult to start direct marketing from scratch.
The easiest way to to circumvent this restriction is to start now, before the POPI Act goes live. That assures your marketing future and leaves all your competitors struggling to start.
That's why I have bundled my short, powerful email marketing course into this POPI project. It normally sells for R1497. You get it free as part of this package. And you secure your marketing future before the Act starts to bite.
There is no risk. If you are not blown away by the learning and the results, I want to refund your investment.