I have worked with thousands of business owners since 1984.
If you want to succeed your business needs prospects who want to buy what you sell. You must convert those prospects into paying clients to prosper.
But not all prospects are the same. Most start out as strangers.
These strangers find our business via our website, or Google Adwords, or radio adverts, or magazine ads, or Facebook, or ...
Each of these approaches cost a chunk of cash. Yet we're never certain how well they work. Each environment keeps changing. Each needs expensive specialists.
That means finding each prospect is expensive. Each is a tough sale. Most do not buy. That makes your cost of sale much higher than you want. And the sales are uncertain.
This is the approach most struggling businesses follow.
The successful firms do one thing different.
Successful entrepreneurs stay in touch with their prospects.
The longer the business keeps in touch with this group of prospects the easier it is to make that next sale. A prospect is not disposable after use.
This is even more true if you sell a complex or expensive product (or service). Staying in touch lets share stories about the problems they face. You write about the problems in exquisite detail. You write more about the problems than the answers your firm sells.
The more such stories you share, the more the recipient trusts in your expertise. And the more likely a recipient is to buy from you next time.
I am not talking about email *newsletters*. How much do you care about "news" from some random supplier? But imagine reading about a problem you face. (You're reading that email because you are part of a group of strangers who share that same problem.)
And that is what email marketing is. Not the rubbish you get each day from folk who think ABC. (You know, Always Be Closing.)
Email marketing complex if you are a pure online play, selling one product at a low margin. But if you're an offline business then email marketing is simple beyond belief.
I must confess that I cut my marketing teeth on regular letters, long before email. Email marketing is direct marketing using email instead of letters. I see the issue with the same clarity.
Email marketing looks complex because you face three hurdles:
Each of the above is a bigger hurdle than it seems at first. Each demands answers to lots of questions.
That's why most of us never get started.
This course strips out those hurdles. Your first marketing emails can be in front of keen prospects within the next 5 days-
Take this course to learn the same email marketing skills I have used to live in four countries since 2005. Or your money back.
I've helped more than 30,000 small business owners since 1995.
Business survival skills, marketing skills & selling skills, online and offline. My income has come exclusively through the Internet since 2003. Since then I have lived in South Africa, Spain, England, and Norway. I currently live a little south of Oslo.
Each of the Academy courses is a mix of small business theory tempered with a heavy dose of small business experience.
If you have any questions, please email me at firstname.lastname@example.org.
Your teaching is really great and this back to the very basics is what I need. Especially the warnings about not getting distracted by what appears to be better and more exciting things which ultimately leads to confusion.
Jill von Maltitiz
Thanks again, Peter, for an excellent lecture. We get so involved in the detail, the small steps get neglected. This has been a life-changing course for me. Suddenly I can actually see the pathway through the forest!!