Do you know why so many small-business ventures fail so fast?

It's because we don't know what to do next.

This means:

  • We don't see all the options open to us...
  • Even when we see options, we're paralysed because we cannot choose amongst them because we don't yet know the consequences.
  • Use Jim Edwards here...

Hi, I’m Peter Carruthers.


In 1992 I closed a business and lost everything. I was overwhelmed and paralysed as things moved too fast. I did not understand the consequences to me, my family, and my clients.

At times like these we assume we're without options. I did. That assumption cost me 10 years to recover.

I've invested the past 28 years years into finding ways to solve (and prevent) most small-business crises.

That knowledge is yours if you choose.

I've trained 50,000 small-business owners in the skills they need to survive business closure with zero fallout.

And I've trained thousands of people to set up online businesses to eliminate most of the costs and risks facing normal, offline businesses.

I've made more mistakes than you can image. This means you get in a hour what took my years to learn.

I've guided thousands of people to soft landings from dire situations.

This means I've seen virtually everything that can go wrong. I was there, remember?

If you're facing a business challenge or crisis, or if you're trying decide amongst too many options, invest an hour with me and find clarity.

World's Best selling book on strategies for small-business survival.


Offline (regular) businesses are risky and expensive compared to online alternatives.

In SA's best-selling book on business owners surviving business closure you will find all the things which go wrong. And how to triumph over them.

So much happens, so fast, most of us feel like a deer trapped in the headlights of a truck speeding towards us.

You get focused insight into your specific crisis. And you get an action plan to resolve the challenges you face.

My solution to all the offline risks was to invest 20 years into building online businesses to suit the unusual challenges South African entrepreneurs face.

Moving into any new genre means dealing with millions of questions. Having a guide to fast-track your progress adds far more value than the consultation cost. And saves hundreds of hours agonising over decisions where you don't have enough insght yet.

You get unbiased advice based on two decades in the trenches seeing what works and what doesn't.

Cover Image Crashproof your Business 2nd edition

Frequently Asked Questions

How do I Pay?

After your session I will confirm you've derived the value you want to do. Then I will issue an invoice for payment via Credit Card or Paypal.

How do I schedule my appointment?

Click on either link below and you will go to my appointment schedule to find a time that suits us both.

Can I purchase consulting/coaching more than once?

Absolutely! If you find yourself in need of coaching more than once, simply set another appointment time.


How confidential is this appointment?

Absolutely confidential. We use WhatsApp's secure communications process. Nothing is recorded. And my personal notes are encrypted. (Or destroyed if you request this.)

Hi, I’m Peter Carruthers.

In 1992 I closed a business and lost everything. I was overwhelmed and paralysed as things moved too fast. I did not understand the consequences to me, my family, and my clients.

At times like these we assume we're without options. I did. That assumption cost me 10 years to recover.

I've invested the past 28 years years into finding ways to solve (and prevent) most small-business crises.

That knowledge is yours if you choose.

I've trained 50,000 small-business owners in the skills they need to survive business closure with zero fallout.

And I've trained thousands of people to set up online businesses to eliminate most of the costs and risks facing normal, offline businesses.

I've made more mistakes than you can image. This means you get in a hour what took my years to learn.

I've guided thousands of people to soft landings from dire situations.

This means I've seen virtually everything that can go wrong. I was there, remember?

If you're facing a business challenge or crisis, or if you're trying decide amongst too many options, invest an hour with me and find clarity.

World's Best selling book on strategies for small-business survival.

I've been in the trenches since I started my first business in 1984.

Where I add value to my clients...


Offline (regular) businesses are risky and expensive compared to online alternatives.

In SA's best-selling book on business owners surviving business closure you will find all the things which go wrong. And how to triumph over them.

So much happens, so fast, most of us feel like a deer trapped in the headlights of a truck speeding towards us.

You get focused insight into your specific crisis. And you get an action plan to resolve the challenges you face.

My solution to all the offline risks was to invest 20 years into building online businesses to suit the unusual challenges South African entrepreneurs face.

Moving into any new genre means dealing with millions of questions. Having a guide to fast-track your progress adds far more value than the consultation cost. And saves hundreds of hours agonising over decisions where you don't have enough insght yet.

You get unbiased advice based on two decades in the trenches seeing what works and what doesn'