This short course focuses on:
In other words, low hanging fruit that any small business owner can change in a heartbeat.
So can you. If you know what to change.
In 2011 I worked with a partner to produce 600,000 Google AdWords enquiries for our combined clients. These enquiries arrived on the desks of more than 400 small businesses. It wasn't long before most of those small businesses stopped using our service.
We dug deeper, following the flow of those enquiries from Google to the desks of our clients. And we discovered something startling.
We had clients whose businesses had quadrupled from those same Adwords enquiries. And we had clients who had not made a single sale.
Our failing clients offered all sorts of excuses when we detailed what they were doing wrong. That single missing step turns out to be crucial. I have since seen this same step missing in every business I have seen fail.
I cover that step in this course. I explain why it happens, how it happens, and how to fix it. And how fast you will get results. (Within minutes, in case you're wondering.)
When each of us starts our own business we usually know a lot about our craft, the product or service we plan to sell. We've spent a lifetime growing those skills.
And we assume that the better we are at that craft the more people will buy from us.
That seems logical, but it's utterly wrong. People buy from those people who reach out to them.
That "reaching out" is what we call marketing. It turns out to be tough for us small business owners. It offends our sensibilities to brag about what we do. Because that's what we assume marketing is.
So many people assail us with so many different ways to reach out that it's impossible to choose. By the time we realise that we've made a mistake, were often closing our doors.
I have spent every waking moment since 1992 looking at how businesses close. Why we close, what we do wrong, and the fallout in our families.
This is the biggest marketing mistake we make. And it means we cannot find enough prospects at a price we can afford.
Fix both these issues and your business cannot fail to leap forward.
Marketing is the process of reaching out to people who might buy.
Selling is the process of showing them how your answer solves their problem. And getting paid for it.
This course shows you tried and tested processes. I've seen these two changes revolutionise slumping businesses.
I focus on two core changes that offer massive leverage when it comes to selling more. An MIT study showed how one of these changes will close 81 times more sales.
There is no magic in these powerful and simple techniques. They need you to take a different approach. Not more difficult. Just different.
These are habits that transcend any other work you could do to empower your business.
You are a few hours away from turbocharging your sales. You will know whether this will work for you by this time tomorrow.
Implement either of these two ideas and if you don't see instant results, ask for a refund within the next 30 days and I will give you your entire investment back.
If you have any questions en route, you can email me or use the comment box at the bottom of each lesson. Expect a fast response.
I've seen these ideas revolutionise small businesses across the world.
What are you waiting for?
I've helped more than 30,000 small business owners since 1995.
Business survival skills, marketing skills & selling skills, online and offline. My income has come exclusively through the Internet since 2003. Since then I have lived in South Africa, Spain, England, and Norway. I currently live a little south of Oslo.
Each of the Academy courses is a mix of small business theory tempered with a heavy dose of small business experience.
If you have any questions, please email me at email@example.com.