I'm Peter Carruthers. I've walked this lonely small-business path since 1984. I've guided more than 40,000 business owners since 1992.
I've seen successes offering great earning.
These have been balanced by some not-so-successes offering great learning. :-)
Probably much like your path this far?
That's been the journey towards these radical steps you can take to protect yourself and your family, no matter how bad it gets.Some comments about these CrashProof concepts from experienced business owners...
Peter delivers weekly guidance to more than 5000 readers via email each week. Click here to check out 20 years of business-related tips, techniques, and tricks at PeterCarruthers.com
We see national outrage when listed companies cause this kind of pain. Steinhoff is the most recent.
Yet we entrepreneurs live on this tightrope every day. Government tells us we're the backbone of the economy. Nobody says a word about the financial carnage wreaked on us.
It's easy to think there is no hope when reading failure figures this frightful. That's not true.
This course offers you six powerful tools to guarantee you will not close - unless you choose to.
These strategies guarantee you and your family cannot lose any money. When you apply these practical plans you cannot lose your home. Nor will you lose your life assets.Whoa! Before you move on. I bet you know I have made a bogus claim. These fine folk thought the same. Until they learned these concepts...
You're wondering how I can make these outrageous claims. How on earth I can know these entrepreneurial secrets nobody else is sharing? Pain! Lots of pain.I lost everything in the run up to the 1994 elections. Business, income, house, cars, wife, and every stitch of self-respect. The loneliest and scariest time of my life. Until I saw how many other people were falling into this same pit. And facing these same fears and losses.
"The information you provide is so relevant these days. And the manner in which you deliver it is superb. The banks have a stranglehold on us these days. We're brainwashed into thinking that there is nothing we can do about it.!"
- Allan Bolt, Labour Relations Advisor
When you see how obvious this approach is you will understand why...
In 1992 I closed a successful data communications business. At least it was successful until our bankers decided to get out of lending money to technology firms. This happened while the South African economy collapsed in the run up to the 1994 elections.As the firm closed I began to learn how the business game in South Africa works. I learned:
My problem: I was learning this at the wrong time. The right time is before the brown stuff hits the fan. Otherwise it's like trying to fix a punctured tyre on a moving car
Each time your business borrows money from a bank you're asked to sign a whole bunch of legal documents. In this heap is a personal suretyship contract. We're told everyone signs this. The bank insists on your signature before they lend to your firm.
Your signature tells the bank that you will pay every single debt the firm incurs at the bank. And how the bank can take your life savings and your home to settle those business debts.Those business debts will include:
I met more than 300 business owners in the three years after my business closure. We discussed how small-business can protect itself from business adversity. And how small-business owners can survive to start again. At the time I seemed to know a little more than most people about how bad things can get.
During this time I began to plan the 6 principles which allow you to CrashProof your Business. I read every single piece of material I could find on the subject. Books, magazines, web sites, bank documents, law books. And then began to develop answers that would apply to any small business owner.
These concepts were forged in every conceivable business environment. More than 30,000 small business owners now live these principles. I know this because they email me every time they win a victory over their banks. Like this note from Lindsay Steyn.
Today I applied the principles that you so strongly advocate. i.e. Don't sign anything unless you understand the Latin bits. I eventually, after some very tenacious refusal on my part, which started at the client service counter, had the branch manager of one of the biggest branches of FNB in the country back down...
- Lindsay Steyn
Once you understand the danger signals you will...
The reason we business owners lose everything is because we sign sureties. These allow business creditors to attack us in our personal capacity. This means they can claim our homes and our life savings. We always sign sureties because we need the funding.You will learn how to finance almost any business without any backing assets. Without exposing yourself, your family and your life assets.
You will see how to separate the business risks you run from all the assets you own. Not just your personal assets, but your business assets as well. Your business structure will act as a shield to protect you. No matter what might go wrong in the future.
Our knowledge of business structures comes from our accountants or financial advisors. Such advisors focus first on how to save tax in our business. Your structure may have saved you some tax in the past. But most such structures expose you to ruinous loss. Nine out every ten entrepreneurs I meet face this challenge.
The key to these strategies is to separate your risks from your assets. When you do this nobody will ever again be able to threaten you with closure. You will be able to choose if, and when, to close your business venture. And you will never face the loss of all your assets in that process.
You will learn a lot about banks:
Don't get me wrong. I know we need banks.
But what if you learn how become your own banker so your future cannot come under threat again? This single concept has saved hundreds of firms from premature closure. (Imagine a tomorrow where your bank demands instant payment of all business debts.)
Before I was a small business owner I worked inside a bank. I share many of the things they'd rather not share. This insight was crucial in designing the CrashProof your Business action plans.
Many of us fear our bankers will fight us as we progress towards banking independence. Most bankers don't notice. The action plans don't need confrontation.
Most of us only start learning about business when the going gets tough. By then it's usually too late.You get thousands of hours of insight in this course from your business peers. Distilled into 17 lectures totalling three hours.
We're defenseless against business mistakes. We've invested everything we own into our ventures. We face the instant loss of everything we've ever owned when serious challenges come.
Our homes, our furniture, our cars, our investments and savings, and our jobs are at stake. This makes it tough to make intelligent choices at this point.
- Philippe T., Entrepreneur
One of the 6 CrashProof your Business principles shows you how to create a safe, legal, black box to secure your life assets.
If I had known this 3 months before my business closed I would have saved myself 5 years of intense distress.
You will learn...
We start businesses to make money. But you will learn ...
These ideas are open secrets. Dig deep enough and you will find each one. It helps if you have a banking background. And an insurance background. And a small-business background. And a reason to relook at how we do things. And a lot of time on your hands to meet hundreds of small-business owners.
I had all this going for me between 1992 and 1995. I looked at all the traps we small business owners fall into. We're all in the same leaky boat.
We're too busy handling daily business urgencies. We don't have any time left to look at our personal money situation. After all, you are in business to make money - right?
Most of us spend more than 200 hours each month focused on the wellbeing of our business ventures. And less than 1 hour each month handling the family bills.
The people we ask for advice see our ventures as tiny versions of large companies. But that's not true at all. A listed company has very deep pockets and almost unlimited access to money. We little players don't have that. Advice which works well for big firms is poison for people who stake their lives on each decision.
Large firms have deep resources. They can survive lots of big mistakes. Their size allows them to borrow enough to bail themselves out.
But we small entrepreneurs walk a tightrope every day. A single slip can hurt. A large mistake will sink our entire venture. And suck our homes and personal wealth with it.
"I had a meeting with my landlord about the lease for new premises. I want to thank you for all your hard work. The subject of sureties came up. He tried to push me to sign, but when I stuck to my guns, he just accepted it. I didn't need any of the extra ideas. Instead, I blinked my baby blues and asked him if I had been a good tenant over the last four years. He agreed I had. I said, "What's the problem then?" So, the upshot - no surety. Keep on doing what you are doing - you are a real genius at it!"
- Barbara Hilton-Barber,
But it's much more than the money. How much better would your personal entrepreneurial experience be if:
I know how difficult it is to get streetwise advice when things go wrong. I was there as well.
These ideas would have saved me all the money I lost. As well as all my possessions. And would have stopped most of the judgments against me.
The total figure was more than a R2 million personal loss. That's in 1992 Rands. These ideas would have saved me all of that money if I had known them just 3 months before the business closed.
The sooner you start to put these ideas into practice in your own firm, the sooner they will take effect.
I want you to start as soon as you can so that you don't become a statistic - like 96 out of every 100 startups. The best time to implement these powerful strategies in your business is NOW!
More than 20,000 business owners have attended this seminar.If you're a business owner you will find the presentation absolutely gripping. After the first 5 minutes you will feel that I am talking about you. After 15 minutes you will KNOW I am talking about you. And after 30 minutes you will wonder whether a member of your family slipped me some inside information. We're all in the same boat business-wise even though each of our businesses does something different.
Your investment in this course represents a fraction of the value of your assets and life savings. Yet that's all you need to invest to ensure that they're safe. Forever. And to ensure that your family never loses their foundation. And to ensure that your business can only prosper.
You can choose the same route I took before I learned this. That's to learn all these business truths through expensive trial and error over the next few years. While you do that you will still be paying all the costs and expensive interest that you are now.Or you can choose to apply the distilled business principles of thousands of business owners. Apply them to your own life next month. Within the next 6 months you will be an impregnable business fortress. No matter what your current scenario looks like.
Peter Carruthers authored the world's best-selling book on surviving small-business closure. He's guided more than 50,000 small-business owners since his first business closed unexpectedly in 1992.
All his training and consulting has been delivered through the Internet since 2004.
During this time he's lived in South Africa, Spain, England, and Norway. (Yeah, he's got massive wanderlust.)
"I am still going through the course, but I am already blown away by the first video. Some of the figures mentioned aren't new but Peter adds the reality, the emotions, the families associated with those numbers. After the first video I am wandering how much more I don't know that I don't know!"