CrashProof your South African Business

Did you know...

• 100% of business books teach you how to start a business...
• 80% of startups close within 10 years...
• This is the only training which shows you how to prevent that closure as well as cut your losses by 90%.

About the CrashProof strategies and your Guide to a Safe Future...

I'm Peter Carruthers. I've walked this lonely small-business path since 1984. I've guided more than 40,000 business owners since 1992.

I've seen successes offering great earning.

These have been balanced by some not-so-successes offering great learning. :-)

Probably much like your path this far?

That's been the journey towards these radical steps you can take to protect yourself and your family, no matter how bad it gets.

Some comments about these CrashProof concepts from experienced business owners...

• Arnold Weerts - Wish you had come along sooner in my career!
• Clint Airey - Wish I had attended 4 years ago - before I lost it.
• Craig Morris - Wish I'd learned this 20 years ago.
• Dave Laing - Wish I had known this before.
• Deon Price - Why the hell did I not know about you 2 years ago?
• Ian Williams - What an incredible learning curve. Where were you when I was 18?
  

Peter delivers weekly guidance to more than 5000 readers via email each week. Click here to check out 20 years of business-related tips, techniques, and tricks at PeterCarruthers.com

When you see how obvious this approach is you will understand why...

• Your banker does not want you to know this...
• Your accountant won't tell you this...
• Your lawyer cannot tell you this...
• Your parents want you to know this.

In 1992 I closed a successful data communications business. At least it was successful until our bankers decided to get out of lending money to technology firms. This happened while the South African economy collapsed in the run up to the 1994 elections.

As the firm closed I began to learn how the business game in South Africa works. I learned:

• why liquidators always get appalling values on the assets
• why banks don't care
• why banks want you to sign a personal surety
• why banks never return old sureties
• why a single personal surety will cost your life savings
• which personal sureties will cost your next 10 years of income
• why your professional 'advisors' don't share this info with you
• why there is no support for you when things go wrong

My problem: I was learning this at the wrong time. The right time is before the brown stuff hits the fan. Otherwise it's like trying to fix a punctured tyre on a moving car

Each time your business borrows money from a bank you're asked to sign a whole bunch of legal documents. In this heap is a personal suretyship contract. We're told everyone signs this. The bank insists on your signature before they lend to your firm.

Your signature tells the bank that you will pay every single debt the firm incurs at the bank. And how the bank can take your life savings and your home to settle those business debts.

Those business debts will include:

• All borrowings like loans and overdrafts.
• As well as credit cards, vehicle finance, and other guarantees.
• And also all interest, all penalties, all bank mistakes, and all costs associated with the business closure...

I met more than 300 business owners in the three years after my business closure. We discussed how small-business can protect itself from business adversity. And how small-business owners can survive to start again. At the time I seemed to know a little more than most people about how bad things can get.

During this time I began to plan the 6 principles which allow you to CrashProof your Business. I read every single piece of material I could find on the subject. Books, magazines, web sites, bank documents, law books. And then began to develop answers that would apply to any small business owner.

These concepts were forged in every conceivable business environment. More than 30,000 small business owners now live these principles. I know this because they email me every time they win a victory over their banks. Like this note from Lindsay Steyn.

You don't need to be an Einstein to apply these ideas

Once you understand the danger signals you will...

• finance your business while signing no personal sureties
• retrieve and cancel all the personal sureties you remember
• identify where other sureties may be that you have forgotten about
• strike down any personal guarantees you may have missed
• which means you, your family and your life savings will be safe. No matter what happens

The reason we business owners lose everything is because we sign sureties. These allow business creditors to attack us in our personal capacity. This means they can claim our homes and our life savings. We always sign sureties because we need the funding.

You will learn how to finance almost any business without any backing assets. Without exposing yourself, your family and your life assets.

You will see how to separate the business risks you run from all the assets you own. Not just your personal assets, but your business assets as well. Your business structure will act as a shield to protect you. No matter what might go wrong in the future.

Our knowledge of business structures comes from our accountants or financial advisors. Such advisors focus first on how to save tax in our business. Your structure may have saved you some tax in the past. But most such structures expose you to ruinous loss. Nine out every ten entrepreneurs I meet face this challenge.

The key to these strategies is to separate your risks from your assets. When you do this nobody will ever again be able to threaten you with closure. You will be able to choose if, and when, to close your business venture. And you will never face the loss of all your assets in that process.

You will learn a lot about banks:

• why banks don't want your small business
• why they're so expensive
• how to repay your overdraft right now without damaging your cash flow
• how to borrow without signing personal sureties
• how to borrow as much as your business needs at prime interest rates
• why they're so quick to threaten you - even when your business is doing well
• why it's suicidal to have all your accounts at the same bank
• how to get back all those old sureties
• how to cut your banking costs in half
• and how your bank screws you even after you're dead!

Don't get me wrong. I know we need banks.

But what if you learn how become your own banker so your future cannot come under threat again? This single concept has saved hundreds of firms from premature closure. (Imagine a tomorrow where your bank demands instant payment of all business debts.)

Before I was a small business owner I worked inside a bank. I share many of the things they'd rather not share. This insight was crucial in designing the CrashProof your Business action plans.

Many of us fear our bankers will fight us as we progress towards banking independence. Most bankers don't notice. The action plans don't need confrontation.

Most of us only start learning about business when the going gets tough. By then it's usually too late.

You get thousands of hours of insight in this course from your business peers. Distilled into 17 lectures totalling three hours.

We're defenseless against business mistakes. We've invested everything we own into our ventures. We face the instant loss of everything we've ever owned when serious challenges come.

Our homes, our furniture, our cars, our investments and savings, and our jobs are at stake. This makes it tough to make intelligent choices at this point.

How much money will you save this year if:

• You cut your longer term borrowing interest rate to 1% below prime rate
• You cut your overdraft interest rate to 0%
• You halve your bank charges each month
• You stop paying annual 'account review' fees
• and then multiply this saving by the number of years you're still going to be in business...

That's how much the CrashProof your Business principles will save you each year. Starting right now.

But it's much more than the money. How much better would your personal entrepreneurial experience be if:

• you are free from your banks clutches;
• your home is utterly safe from any business adversity;
• your life savings, furniture, vehicles, and other assets are safe forever;
• nobody can ever close you down without your express consent;
• SARS couldn't get to your assets after any business mistakes
• you are in total control of your business and personal future?

Join this course.

• You get lifetime access to the lectures.
• You can ask as many questions via email as you need to implement the concepts in your business.
• There is no risk to you at all. If you're not blown away I will give you every cent back.

I know how difficult it is to get streetwise advice when things go wrong. I was there as well.

These ideas would have saved me all the money I lost. As well as all my possessions. And would have stopped most of the judgments against me.

The total figure was more than a R2 million personal loss. That's in 1992 Rands. These ideas would have saved me all of that money if I had known them just 3 months before the business closed.

The sooner you start to put these ideas into practice in your own firm, the sooner they will take effect.

I want you to start as soon as you can so that you don't become a statistic - like 96 out of every 100 startups. The best time to implement these powerful strategies in your business is NOW!

More than 20,000 business owners have attended this seminar.

If you're a business owner you will find the presentation absolutely gripping. After the first 5 minutes you will feel that I am talking about you. After 15 minutes you will KNOW I am talking about you. And after 30 minutes you will wonder whether a member of your family slipped me some inside information. We're all in the same boat business-wise even though each of our businesses does something different.

Your investment in this course represents a fraction of the value of your assets and life savings. Yet that's all you need to invest to ensure that they're safe. Forever. And to ensure that your family never loses their foundation. And to ensure that your business can only prosper.

Right now you face a choice.

You can choose the same route I took before I learned this. That's to learn all these business truths through expensive trial and error over the next few years. While you do that you will still be paying all the costs and expensive interest that you are now.

Or you can choose to apply the distilled business principles of thousands of business owners. Apply them to your own life next month. Within the next 6 months you will be an impregnable business fortress. No matter what your current scenario looks like.