How to Write Great Copy Fast

Most of us aren't sure about our writing skills...

We assume we cannot master writing because we did not manage it at school. That's not true.

Many fine online tools are itching to convert your ideas into perfect words to sell more to more people.

I was not good at writing at school. I couldn’t tell a gerund from a genome.

Over time I learned to write better. I was co-opted to be the editor of the school newspaper. That meant a lot of writing because most of my peers refused to write anything. But I am still a grammar klutz. And that's OK because there are so many tools to hide this "weakness".

Business writing is worlds apart from academic or personal writing.

You and I want to inspire people to buy what we sell...

I’ve been writing for business since 1984. I don't claim to be expert at it. But it's worked well enough to raise seven plump kids. (In the interests of transparency, I did not sire them all.)

This was writing:

• letters via regular (aka snail) mail,
• letters via fax,
• letters via email

Many entrepreneurs have asked me to help with their writing. Not in a course, but through coaching. That's very expensive to do.

This is the first time I offer that same training in a course for a wider group.

These are skills which have paid lots of my bills.

This course will help you write much better.

• To convert more strangers to prospects.
• To convert more prospects to clients.
• To garner more support for your ideas.
• To say "No" with grace.

Blaise Pascal once wrote: “I have only made this letter longer because I have not had the time to make it shorter." Everybody talks about clarity and brevity. But it seems to elude the rest of us.

You will find tools to polish whatever you write. And tell you how readable your words are. And help more people choose you.

Most of these tools won't cost you a cent. Yet these are powerful magic. It's like artificial intelligence for writing.

What will you get from this course?

• A complete writing system
• A process to transform any piece of writing to world class, fast.
• An editorial process to schedule your work.
• A ideas process so you never run out of fresh things to write about.
• A process to borrow the brilliance of others as compost for your own work.
• An editing system to ensure your words work.
• A system to plan your writing.

You will write much better at the end of this course.

You will see fast results. You will see more sales. And if you don't get the results you want you get it free.