Become a Business-Writing Rockstar

Turn Your Words Into Sales Fast

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Most of us aren't sure about our writing skills...

We assume we cannot master writing because we did not manage it at school. That's not true.

Many fine online tools are itching to convert your ideas into perfect words to sell more to more people.

I was not good at writing at school. I couldn’t tell a gerund from a genome.

Over time I learned to write better. I was co-opted to be the editor of the school newspaper. That meant a lot of writing because most of my peers refused to write anything. But I am still a grammar klutz. And that's OK because there are so many tools to hide this "weakness".

Many successful online writers share similar failings.

I shared an article from one such writer with #1 son. He is plowing through his second year studying English at university. He returned the four pages with each sentence annotated in red. Each comment decrying the authors grammatical ineptitude. Yet said author earned more from that one piece than my son will earn from his lifetime career teaching English.

Academic writing is worlds apart from business or personal writing.

You and I want to inspire people to buy what we sell, to adopt our ideas...

I’ve been writing for business since 1984. I don't claim to be expert at it. But it's worked well enough to raise seven plump kids. (In the interests of transparency, I did not sire them all.)

This was writing:

  • letters via regular (aka snail) mail,
  • letters via fax,
  • letters via email

Many entrepreneurs have asked me to help with their writing. Not in a course, but through coaching. That's very expensive to do.

This is the first time I offer that same training in a course for a wider group.

These are skills which have paid lots of my bills.

This is a course to help you write much better.

  • To convert more strangers to prospects.
  • To convert more prospects to clients.
  • To garner more support for your ideas.
  • To say "No" with grace.
Blaise Pascal once wrote: “I have only made this letter longer because I have not had the time to make it shorter." Everybody talks about clarity and brevity. But it seems to elude the rest of us.

You will fill your writing quiver with tools to polish whatever you write. And tell you how readable your words are. And help more people choose you.

I will share this information in four live webinars.

Every Thursday evening in February. Each will be an hour long, followed by your questions and answers. Each will focus on one facet of this writing process which has paid my bills since 1984.

You will get the webinar recording for download the next day. Each segment will be in an individual lecture. Each of those lectures will feature the video, the soundtrack, and the transcript. Each lecture will also hold links to all the tools discussed in the video.

Most of these tools won't cost you a cent. Yet these are powerful magic. It's like artificial intelligence for writing.

What will you get from this course?

  • A complete writing system
  • A process to transform any piece of writing to world class, fast.
  • An editorial process to schedule your work.
  • A ideas process so you never run out of fresh things to write about.
  • A process to borrow the brilliance of others as compost for your own work.
  • An editing system to ensure your words work.
  • A system to plan your writing.

You will write much better at the end of this course.

You will see fast results. You will see more sales. And if you don't get the results you want you get it free.

Watch this 5-minute video to get a feel ...

This video highlights just one tool I use each day to strip down any block of writing to its essence. It's colour-coded to make it easy to spot sections which need help. It offers a readability scoring system so you can deliver writing that fits your readers sweet spot.

Your Instructor

Peter Carruthers.
Peter Carruthers.

Peter Carruthers authored the world's best-selling book on surviving small-business closure. He's guided more than 50,000 small-business owners since his first business closed unexpectedly in 1992.

All his training and consulting has been delivered through the Internet since 2004.

During this time he's lived in South Africa, Spain, England, and Norway. (Yeah, he's got massive wanderlust.)

Course Curriculum

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Available in days
days after you enroll

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

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