Data privacy no longer exists. But we talk about it as if you can still get it.

This whole data privacy thing is hard to grasp because it's so hidden. I looked at how to make it easier to see.

A Firefox plug-in shows you what's going on behind your curtain. I plugged it in. Then I browsed 16 websites over a few minutes. I bet you can't guess how many other sites were tracking me after that?

The sites which shared my visits with the most strangers stunned me. These are sites we trust the most.

So what?

Well, after 15 minutes you'd have a solid idea of my interests. After a few days you'd know me better than I know myself. The only thing missing would be my name or email address. But that's not hard to extract.

Anyway, judge for yourself. Try the plug-in yourself and see how many people track you. Leave it on for a week. Have a stiff drink handy when you check the fallout.

POPI tries to control this. On the one hand we have no idea who holds info about us. We don't know where they store it. We don't know how they plan to use it. We don't know how they merge that data to draw insight about us. And we don't know how much computing power they will use to profile us.

We know this tracking stuff is big business. The current Facebook fiasco highlights how this insight touched the US election.

Each of us is a data subject. That's POPI code for a person whose info someone holds. POPI demands we small-business owners keep this kind of info away from prying eyes.

FREE POPI Training If insight about you fell into the wrong hands you'd feel betrayed. You can expect your clients to be as angry if you lose their info.

POPI wants us to treat any private info we gather as if it was our own.

These tracking tools invade our own sites as well. So we're on the hook too.

Click Here to Check out the Video. It's seven minutes long. The results disturbed me enough to want to share it.